Increase your organic website traffic with an SEO Audit Sweep

Audit your website with a SEO Sweep and prepare your website for success, before starting to drive crazy amounts of traffic its way.

If your site is a mess, there are a million technical glitches, and your page takes an eternity to load, it doesn’t matter how much traffic you get to your site… they’re all going to take one look and run in the other direction.

Before you get started driving traffic, you need to:

  1. Do a site audit and fix any technical errors on your website
  2. Make sure your website is loading fast
  3. Create engaging content

Site Audit/technical problems

If your website looks like a bomb full of technical glitches exploded all over it, consider it ground zero. Before you do ANYTHING else, you need to get those glitches fix and get your site working like a well-oiled machine.

Tech issues will tank your site because a) it will never rank in the search engines, no matter how great your content is, and b) as soon as your visitors encounter a tech glitch, they’re going to hightail it out of there quicker than you can say “site under construction.”

Here are a few of the most common technical errors you might be facing – and, more importantly, how to fix them:

  1. More than one version of your home page

If you did a site search google.yourdomain, how many versions of you site’s home page do you find, here are a few examples

http://www.yourdomain.com
http://yourdomain.com
http://yourdomain/index
http://yourdomain/home

If you find a bunch, the simple fix is to use 301 redirects, pick which version you want and stick to it, redirect all others to it. If you have the option of using https this would be the preferred method.

2. Image ALT Tags

If you’re not using ALT tags on every single image on your website, you’re doing it wrong. Images without alt text hurt your rankings in the search engines.

Make sure your ALT Tags are describing the image.

3. Meta Tags

Most people mess up their title and meta tags by making them too long. Google cuts off your title tag at 70 characters and your meta description at 150 characters, so that should be your maximum for each.

If you’ve got longer tags lurking around your pages and posts, you need to fix them. If you’re a WordPress user, i recommend using Yoast SEO plugin to find and fix any unnecessarily lengthy meta tags.

Meta tags are what’s visible to potential visitors in search engines. The title tags and meta descriptions are key to driving traffic to your website, so if they are messed up its going to hurt your website’s organic traffic.

4. 404 Errors

404 Errors will hurt your sites rankings. All 404 errors should checked and be fixed quickly by redirection. In WordPress this can be done rather easily via a plugin. Your 404 errors can be found on your search console of Google Analytics

We can run a SEO Audit on your website, and highlight any issues that may need to be fixed and also make suggestions on how to improve your sites organic rankings. Find out more here about our SEO Audit Package