The Search Visibility score is the percentage of clicks we estimate you receive based on your organic rankings positions, across all of the keywords you’re tracking in your Campaign.

Search Visibility is one of the first metrics you’ll see in your Campaign Dashboard. If you’re tracking competitors’ sites and Mobile and Desktop Search engines, you’ll see these modules as well.

A Search Visibility score of 0% means you have no pages ranking in the top 50 spots in the SERPs. A score of 100% means you own all of the ranking positions for your keywords. Realistically, it is very rare for a site to score above the mid-40s for non-branded keywords.

Above are two of my clients, both with on-page local SEO, and both ranking high 30’s for their visability score.

What percentage Search Visibility should I aim for?

The Search Visibility score is expressed as a percentage, but having said that, scores of 100% would be almost impossible to achieve. You’re looking to get around 35% – 45%, as this is generally the average click through rate of a URL in the top position in the search results.

Can I get 100% Search Visibility?

A Search Visibility score of 100% means you own all of the ranking positions for your keywords. Realistically, it is very rare for a site to score above the mid-40s for non-branded keywords.

Why do I have 0% Search Visibility?

If you’re showing a 0% Search Visibility score, this means that the site you’re tracking is not ranking in the top 50 positions in the search results for any of the keywords you’re tracking in that Campaign. To see Search Visibility improve, try adding more keywords to your Campaign, and improving your on-page optimisation for the keywords you’re tracking.

How should I use Search Visibility?

It is probably more useful to measure yourself vs. your competitors rather than focus on the actual score. It also helps to measure your Search Visibility over time to see the impact of your efforts on your quest for SERP domination.