Shopify is an ecommerce platform that allows you to sell products online. It has many features that will allow you to create a great looking website for your business.
Choose a Theme That Works For You
A theme is what makes your site look like it belongs together. There are hundreds of themes available for Shopify. Each one has its own unique style and design. If you're not sure where to start, try browsing through the themes at Shopify's official website.
Create your Collection titles carefully
Collections as Shopify calls them makes up your shops navigation. In terms of SEO for your online shop, this is very important. Do your research and name your collections that your potential customers are searching.
Images - Optimise/Resize and ALT Tags
Images make or break an online shop, poor images reflects badly, so make sure you are starting with a clear image. You can shrink your overall image size with various image optimiser programs, this speeds up your website. ALT tags are the final process when you upload your image. Google reads the ALT Tags which helps you to rank for your keywords that you are targeting
Shipping and Payment
Shopify offers many options to help you get your products to your customers. Sendle partners with Shopify and offers competitive rates for Australia Wide delivery. Since Sendle is already set up, it is by far the easiest to get up and running quickly. Other options such as Australia Post requires a bit more set up.
Payment options such as Stripe are built in to Shopify giving you a secure option for your customers to complete the transaction. Pay Pal is also easy to set up as well. Payments are made minus the usual percentage fee charged for the service.
Keep on top of your 404 errors with Redirects
It's important to remember that every time you decide to delete a product and not re-direct to a similar product or to a collection, Google will display a 404 error. This damages the shops SEO efforts. Shopify assists you in creating re-directs easy, from changing the product title to deleting a product.
Of course as a part of our Shopify packages, all the above can be handled by our team leaving you free to sell your products, knowing that the backend of your store is taken care of.
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