What is a SERP

September 23, 2022
What is a SERP

A SERP or Search Engine Results Page, is the web page presented to a user when they search a query into a search engine. Every SERP is unique, based on the searcher's location, their browsing history and their settings.

Why are SERP's important for SEO ?

What is a SERP

SERPs are important for SEO because the more visible your content is, the more likely it is going to receive more traffic. Google wants to provide the most important results and show answers as quickly as possible to help searches.

SERPs consists of three types of search results, Organic Results, Paid Results and rich results enhanced with different features such as images, videos, rating stars etc.

These are some of the most common organic SERP's you will see on Google

  • Featured Snippet
  • Local Pack
  • Reviews
  • Sitelinks
  • Video Carousel
  • Image Pack
  • Knowledge Panel
  • FAQs
  • People Also Ask (PAA)
  • Rich Snippets

Paid Results in SERPs

  • Google Ads (Top and Bottom)
  • Shopping Ads (Product Listing Ads)

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