Importance of HTTPS

February 11, 2021
Importance of HTTPS

Why do we put so much emphasis on the "Importance of Http's"

About 40% of the search results that reach Google’s first page are in HTTPs format. The importance of HTTPs is because 82% of people will stop a purchase if they notice a website isn’t secure.

It's important that your website is secure, and in fact this is a standard with all our websites built since Google started to place such importance on having HTTP's, and that is all website, not just online stores.

  1. Google has hinted at a fully secure web in the future.
  2. Google Chrome will label your site insecure without a https
  3. HTTP's sites load much faster than standard HTTP
  4. According to Google 50% of desktop page loads are on HTTP's
  5. Studies have show a correlation to having a HTTP's website and higher rankings
  6. Approx 40% of Google's page one listings are HTTP's
  7. HTTP's has been a signal in Google's Algorithm since 2014

Our SEO Audit service will highlight all changes that need to be made to your website to make it secure

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