There are several reasons why you should consider having a Google Map listing for your business. Firstly, it's completely free. Additionally, when someone searches for a product or service related to your business on Google, the first few listings are usually paid adverts. After that, Google Maps listings are displayed, followed by frequently asked questions and image packs (if available), and finally organic website listings.
Given that all of these things could potentially rank higher than your website, it's worth the effort to ensure that you have a Google Map listing to drive traffic to your business and website.
Research shows that almost 70% of users view businesses with complete listings.
It is important to provide complete information while creating your Google My Business listing to make it effective. This will help Google to direct more traffic to your website, and premises, or help customers to contact you. Therefore, it is crucial to ensure that the information provided in your listing is accurate.
It is recommended to regularly review your listing as anyone can suggest changes to your listing, including your location or images.
We provide On-Page SEO for all our websites, and if you are unsure about your website's performance, we can also conduct an SEO audit. To learn more about certain aspects of on-page SEO, you can read our post on The Importance of HTTP's.
Google My Business is a free tool that allows businesses to manage their online presence across Google, including search and maps. One of the features of GMB is the ability to showcase customer reviews. This feature is particularly important for Local SEO as it can greatly influence a user's decision to choose your business over competitors. When a user searches for a business on Google, the first thing they see is the Google My Business listing, which includes basic information such as the business name, address, phone number, and website.
However, the GMB listing also includes a section for customer reviews. Positive reviews can help a business stand out from the competition, while negative reviews can deter potential customers. Therefore, it is crucial for businesses to actively encourage satisfied customers to leave positive reviews on their GMB listing. By doing so, businesses can boost their Local SEO efforts and attract more customers.