Too many times I hear “I want to target Sydney” when discussing SEO keywords and phrases…. That’s a massive area, and unless you are a niche market, a very big ask… certainly not impossible with Google Paid Ads, spend enough and that will certainly get you onto page 1.
The majority of small business with a physical location deal with local customers, and this is where the SEO efforts should be focused firstly. Gaining traction and reaching the first page on Google and Google Maps for local searches will help the online side of your business succeed.
Local searches means your local district, so for instance, my business is located in the Hawkesbury District, so that area is my main focus plus the major suburbs like, Richmond, Windsor, and surprisingly its not actually a suburb, but a major ranking keyword “Hawkesbury River”, so it pays to think outside of the box when choosing your keywords and phrases.
From here, I look at my clients, mostly small business and tradesman, so Plumbers, Landscapers, Fencers, Builders, Carpenters and I build my local SEO from there.
Example “Rural Fencing Hawkesbury”
So in searches, this site will show high up for this full search term and just "Rural Fencing" lower depending on competition for that term and the searchers location.
Along with any website, I want to make sure the Google Map is in place and the information provided is correct. The biggest mistake I see is that business for some reason have more than one map, and that they have not correctly classified their business or fully completed all the information.