Google first mentions E-A-T in 2014, where they outline their ultimate aim for the algorithum to achieve - and that is TRUST In December 2022 Google rolled out the 1st "Helpful Content Update, and a further update in September 2023, saw some websites rankings suddenly go south. In today's digital landscape, establishing authority and credibility […]
Like Google My Business, Bing Places for Business listings is another way that you can promote your business through local search listings for small business. Setting up a Bing Places for Business listing will give your brand more visibility in online searches on Bing. Similar to Google Business pages, it allows you to manage your […]
A SERP or Search Engine Results Page, is the web page presented to a user when they search a query into a search engine. Every SERP is unique, based on the searcher's location, their browsing history and their settings. Why are SERP's important for SEO ? SERPs are important for SEO because the more visible […]
Shopify is the number one platform for small business solutions that require an ecommerce solution , in this article, we'll show you five tips on how to build a successful shopify store. It has many features that will allow you to create a great looking website for your business. Choose a Theme for your shopify […]
Difference between website hosting and email hosting. Email website hosting is basically where your emails are located on the same server as your website, both drawing on the same bandwidth allowance of the hosting plan. Email Hosting is located on a different server and is set up from you domain name control panel and doesn't […]
Why do we put so much emphasis on the "Importance of Http's" About 40% of the search results that reach Google’s first page are in HTTPs format. The importance of HTTPs is because 82% of people will stop a purchase if they notice a website isn’t secure. It's important that your website is secure, and […]
Local SEO & Google Map Listing There are several reasons why you should consider having a Google Map listing for your business. Firstly, it's completely free. Additionally, when someone searches for a product or service related to your business on Google, the first few listings are usually paid adverts. After that, Google Maps listings are […]
Are your customers local ? If yes, then you should have Local SEO on your website as well Too many times I hear “I want to target Sydney” when discussing SEO keywords and phrases…. That’s a massive area, and unless you are a niche market, a very big ask… certainly not impossible with Google Paid […]
Why does your website need a blog It drives traffic to your website Helps you get discovered on social media Keeps your social media presence going Helps convert traffic to leads by connecting with your visitors Establishes your business as an authority in your visitors eyes Write posts that dont decay over time, the aim […]
Whats is the difference between Facebook Likes vs Comments and Shares? When you are engaged your audience will be as well. Only 1% of facebook users who like your page will visit your page again. Now thats a bit of an OMG moment or is it ? Because we all like to think that our […]
What does Google’s Bounce rate mean to my website ? Firstly, what is a bounce rate, and why do I need to monitor this data? A bounce on your website basically means that the visitor has entered a page on your site and thats is all, they have not clicked on a menu item, or […]